***my opinion starts here***
The big issue is that people don't necessarily consider healthier items when eating cheap. TB offers several fresco options, which are a lot of healthier and taste great. In my opinion, as consumers we need to be more aware of what we put into our body, which is why TB is taking a strong initiative and listing calories along side the items on the menu board. Soon we can make a more informed (and healthy decision) when we our order from 10 taco salads and 37 cheesy double beef burritos (which seems to occur every saturday night around 2 am), to maybe a couple fresco tacos and a water.
Oh yeah, and don't forget the Cinnamon Twists!
Anyways, here's a link to the article by Ashley and some additional information on TB initiatives.