Wow, talk about spicy. Taco Bell has recently teamed up with Sports Illustrated to promote the website www.directdaniella.com. If your eyes have seen the new purple Hot Sauce packets, then you've got an idea of what I'm talking about.
So what are we promoting, besides the body of swimsuit model, Daniella Sarahyba, I would venture to guess the Fiesta Platters. I'm no expert, so let's just listen to what Taco Bell, CMO, David Owens says, "Direct Daniella.com is a fun way to engage our customers online."