A big thing for YUM companies, including Taco Bell, is the addition of calorie information to the menu. While this information will be good for the consumer, allowing them to make healthier, more informed food purchases, its basically the re-packaging of the same information. Calorie information has always been available at restaurants, it just comes in a brochure form. From my short experience with Taco Bell, I've only handed out one brochure per request to a consumer, and I've never seen the nutritional guides run out. But either way, its still a good idea and adds that much more value to the consumer.
Other Taco Bell updates. next week brings Taco Bell fans the Triple Steak Burrito. It's a humongous steak burrito (3 whole servings of steak) with a spicy barbecue sauce, cheese, and sour cream. It's really a lot of food for those consumers looking for a big meal. Also, the menu brings out a new Triple Berries and Cream, which is DELICIOUS!
For Additional information on Taco Bell's calorie information:
Food Product Design
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